Represent is a PR agency that has been on the market since 2002 and is currently operating in 4 different countries.


Public relations


Belgrade, Serbia



What started as a two-people business is now the leading content agency in the Balkans. Their vision from the start was to change how PR is done in Serbia. Involved in over 500+ different PR campaigns annually, Represent believes that success is only achievable through education, satisfied clients and the community. They claim they always have a good story to tell, and here's what they had to say about Heartcount.

What challenges did you face before using the tool?

Before installing the HeartCount app, due to the Covid-19-related circumstances we all had to start working from home. The level of communication and motivation was not at an enviable level. The feeling of closeness, trust, belonging suddenly got lost. External and internal factors influenced the entire atmosphere in the agency. So, we examined employee satisfaction and concluded that Heartcount would help us in the HR department.

How did you overcome your challenges, and what results have you achieved using HeartCount?

Based on the application and employee satisfaction survey, we provided our employees with a tool which would allow them to express their opinions, feelings, satisfaction and react in time accordingly. We scheduled interviews with employees who showed a certain level of dissatisfaction. Considering the fact that one of the main problems was that the people had trouble staying connected, we organized a summer Friday — a weekly event where our colleagues had a chance to socialize with each other, activation “Ask Top Management” as well as team building.

Which HeartCount features do you like the most and why?

The ability to see the overall impression of the company’s people in real time, to compare your results with other people’s results, the ability to praise and motivate employees as well as create a set of questions that would help tackle the issues in question.

Can you describe HeartSount's benefits in three words?

  • On time
  • Honest
  • Comprehensive