Would you DARE to CARE? The Key Role of Employee Engagement

Written by:Biljana Milenković
Published on: 22 June 2023 Reading time: 5 minutes

Today, improving employee engagement is more critical than ever. Once a fluffy HR term, we now come to witness it as a means to boost productivity and retention. But is it so crucial, and why do companies pick Heartcount to help create a positive work culture? Well, we’re about to see in this article, so stay tuned.


Numbers Don’t Lie - Interesting Employee Engagement Statistics


We’ve all heard the old saying, “You can’t argue with the numbers.” So, let’s see some “truth bombs”:


  • 69% of employees confirm they’d increase their productivity and work harder if they were better appreciated at work - HubSpot
  • Managers account for at least 70% of employee engagement scores - Gallup
  • 73% of employees are considering quitting their jobs - Business Insider


What Is Employee Engagement, And Why Is It Important?

Employee engagement is an employee's emotional connection and commitment toward their organization and its goals.

When employees are engaged, they are more likely to be passionate about their work, motivated to achieve higher performance levels, and dedicated to contributing positively toward the company's success.


In essence, it represents how emotionally invested employees are in the success of the organization as a whole. A highly engaged workforce is characterized by motivated team members who consistently go above and beyond expectations in order to drive business growth. They collaborate effectively with colleagues, demonstrate creativity in problem-solving, and convey enthusiasm for new initiatives.


On the other hand, disengaged employees often lack interest or excitement about their job responsibilities - leading to decreased productivity, increased turnover rates, and even negative impacts on company culture. And you certainly DON’T want that.


Why Should Organizations Care About Employee Engagement?


Employee engagement is a critical focus for organizations, as it directly impacts productivity, work quality, and staff retention. Engaged employees are committed to their jobs and the company's mission, leading to increased success and satisfaction. Let’s see three reasons to back up our statement:


  • Enhanced productivity: Engaged employees consistently go above and beyond, driven by a sense of purpose and the belief that their contributions make a difference.
  • Improved work quality: Invested employees who are engaged in their roles are more likely to deliver high-quality work, paying attention to detail and taking ownership of their tasks.
  • Increased retention: Prioritizing employee engagement leads to a happier workforce, fostering loyalty and reducing turnover while attracting and retaining top-tier talent.


The Link Between Employee Engagement And Productivity


Employee engagement has a direct impact on productivity. Research shows that organizations with highly engaged employees achieve about 22% higher productivity than their counterparts with low engagement levels.


Engaged employees also better understand organizational goals and how they fit into the bigger picture. This sense of ownership leads to greater accountability, improving individual and team performance.


To improve employee engagement and productivity, businesses can provide opportunities for development or training to increase skill set relevance among staff members.


Furthermore, investing in activities such as recognition programs or events generates emotional connections between team members beyond day-to-day roles at work.


The Impact Of Employee Engagement On Employee Retention


Employee engagement has a significant impact on employee retention. When employees are engaged, they tend to be more committed to their jobs and the company as a whole, which often leads to greater job satisfaction and loyalty.

Difference between employee happiness and employee satisfaction

Having a satisfied and happy employee is not the same thing, and differentiating the two is crucial for a healthy work-life environment as well balancing both terms in one.

Find out more

There are numerous benefits when retaining engaged employees. For starters, it promotes positive morale throughout the workplace. A highly-engaged workforce is more likely to go above and beyond what is required of them, thus driving organizational success and higher profits in return. You can answer it by yourselves. Would you work for a place that doesn’t dare to care about you and your colleagues? 


How Can Organizations Measure And Improve Employee Engagement?


Measuring employee engagement is the first step toward improving it. One of the most effective ways to measure employee engagement levels in the workplace is by conducting an engagement survey.


Employee surveys are a great way to get feedback from your staff, determine their level of satisfaction, and identify any areas that need improvement.


To improve employee engagement, organizations must be proactive about identifying drivers of engagement and developing effective strategies for promoting it.


By creating an action plan based on survey results, companies can start to address issues related to communication, workload, work-life balance or anything else that may affect employee morale.


Successful companies understand that engaged employees lead to better business outcomes. This is why leading businesses invest time into creating initiatives like flexible working arrangements or recognition programs which foster emotional connections between staff members and their place of work.


How to Conduct An Engagement Survey?


Conducting an engagement survey is critical to enhancing employee engagement and retention rates. Here's how companies can get started:


  • Identify the purpose and goals of the survey, such as measuring overall engagement levels or identifying specific areas for improvement.
  • Choose the best survey method for your organization, such as online surveys, in-person interviews, or focus groups.
  • Develop a set of questions that are targeted to measure engagement levels effectively and identify drivers of employee satisfaction within your organization.
  • Ensure confidentiality and anonymity of responses to encourage honest feedback from employees.
  • Communicate the importance of the survey and encourage employee participation to ensure accurate and representative results.
  • Analyze the results carefully and identify areas for improvement based on response data.
  • Create an action plan to address identified areas for improvement and communicate progress updates with employees.


Survey Results MUST Result in An Action Plan


Developing effective employee engagement strategies is crucial for organizations looking to improve their productivity and retention rates. You can’t just leave your employees hanging. Here’s a list of things that are a “make-or-break” for your company, especially if you try to shine as a top employer:


  • Analyze the survey results: Once you've collected all the data, analyze it carefully to identify areas of strength and weakness.
  • Identify drivers of engagement: Use the survey results to identify what motivates your employees to work harder, stay longer with your company, and engage more in their work.
  • Develop effective strategies: Based on your analysis, create actionable strategies that address areas of improvement identified in the survey.
  • Establish an action plan: Create an engagement action plan that outlines specific steps for improving employee engagement and retention based on your survey results.
  • Share results with leadership: Communicate findings to your leaders and stakeholders as part of an overall effort towards ongoing improvement.
  • Continuously monitor progress: Keep track of your progress over time by using pulse surveys or other methods.


Leadership And Its Role in Driving Employee Engagement


Effective leadership is essential for building engaging teams and promoting employee motivation and engagement. Transformational leaders display behaviors such as supportive management and displaying a vision related to increasing employees' level of engagement.


Leaders who create a culture of trust, respect, and open communication can foster an emotional connection between the employee and the organization. This builds camaraderie within teams, which leads to higher levels of job satisfaction, increased productivity, better workplace morale, and reduced absenteeism rates, all whilst encouraging innovation amongst team members.


Final words


Employee engagement is not just another flipped HR-related term. Keeping your staff happy could improve their productivity and drive more revenue toward your business as a result. But communication is a two-way street, and that’s where Heartcount comes to the rescue. 

Our tool can help you identify patterns and work towards higher employee retention rates. You can schedule a demo with our team member, and they can show you everything needed to make your employees true brand ambassadors. And remember - a good action can beat a thousand words.