Webinar Impressions: How to Use Data To Improve Business Performance - Best Practices

Written by:Biljana Milenković
Published on: 01 December 2021 Reading time: 2 minutes

During our last webinar we had a chance to hear some business practices regarding the usage of data in the IT industry. Our guest speakers, Anne van der Heide, Happiness Officer for Bizzomate and Vuk Popović, Group CIO at Argus Data Insights shared with us what the data means to them and what are the benefits of using the right data at the right time. 


We summed up what they had to say into 3 things you should consider when it comes to collecting and using data to overcome business challenges. 


Head over to our YouTube channel and watch the full video to find out more!


As someone with a coaching background, Anne van der Heide takes care of the people's experience side of the business. 


3 key things to consider when it comes to data, based on the Bizzomate’s business practices:


  • Recognize the importance of taking care of your people


The core of every company's success is its people. Before delving into the topic of improving business practices and bringing value to the organization, companies must be people oriented. This is especially important when it comes to the IT industry due to the high demand in this field. As Anne pointed out: “Once somebody is in and you like them it's extremely important to keep them.” 


From lunch to the feeling of purpose. Career paths, performance cycles and everything in between. It is crucial for the company to take care of their people. 


  • Have a short connection with people and low threshold for them to reach out to you


Bizzomate introduced HeartCount to its employees in the middle of Covid-19 situation. Having a breakdown of their week through a 3-question-long questionnaire lowered a threshold for employees to reach out in need of support.. It was as simple as marking the “not so good” option. This also meant that it was possible to quantify and measure the results of the survey and extract the right data to act on. 


  • Customize the questions around specific content


One of HeartCount’s features is its ability to import customized questions, molded into current needs of your company. This gives us insights into real-time information about how your people feel about their work. Nonetheless, it doesn't replace the importance of face-to-face communication, but it's easier to approach people and act on time. 


Our other guest speaker was Vuk Popović from Argus Data Insights. Vuk’s IT department was the first one that introduced HeartCount to its people a year and a half ago, following other departments after a while. 


3 things to take from Argus Data Insight’s business practices when it comes to data:


  • Collecting the data gives you space and time to adapt to new situations


Reacting in a timely manner is one of the most important things in the business world. Being proactive and thinking a few steps ahead is the way to go every time you have the right information to do so. So, make sure to collect as much information as you possibly can. 


  • Diversify the questions


The previous approach they had at ADI wasn’t good enough to get the big picture. And in order to make some changes, you need a broader view on things. If you always ask the same questions, there’s a big chance you’re going to miss something. 


  • Be proactive & get the ball rolling


One of the biggest problems is getting people to talk about the challenges they are facing. People tend to want to cover things up, as it seems like an easier option at that given moment. In Vuk’s opinion, HeartCount is an excellent tool to “get the ball rolling” meaning to encourage someone to open up to you about how satisfied they are with their work they are and if there is anything they would like to change.  


Interested to find out more? Head over to our YouTube channel to watch the webinar. We are excited to hear your opinion on this topic!